What is a Vehicle Wrap?

It's actually pretty simple to explain. We basically wrap your vehicle in a decal that is printed in colorful graphics promoting your company.

The decals are printed prior to application with a combination of your logo, pictures, eye catching colors and, of course, your company's contact info.

Almost anything can be wrapped, including cars, trucks, motorcycles, buses, boats, trailers, railroad cars and even building.

Why not Paint your Vehicle?

Painting your vehicle is an option, but who is going to want to purchase it when you are ready to sell it with your message all over it?

Painting is expensive, and also very limited in it's capabilities. We produce full color graphics that are precise in the reproduction when printed on a decal. Paint won't give you that.

Decals can be easily removed without the need for repainting. And another bonus is that the decal wrap will actually protect your paint from UV rays as well as chips and dings caused by everyday driving.

Vehicles by the Numbers

“The cost of advertising over the life of the vehicle is a miniscule amount,” says Peter Bearth, director of Spectrum Media Group in Dallas, a division of J Perez Associates.

How does he know? New non-public transportation campaigns are being measured and the results will help you gauge the number of vehicles our clients need to wrap and the number of hours the vehicle must be driven in order to reach the desired audience levels in your market. According to the Transportation Advertising Council, a division of the OAAA, vehicle advertising generates between 30,000-70,000 daily vehicular impressions.

“The vehicles are often equipped with Global Positioning Satellite tracking systems, which can provide detailed vehicle tracking information and, in some cases, audited reports necessary for monitoring the effectiveness of an advertising campaign,” says Freitas.

Driving Revenues, a vehicle-advertising firm in Washington, broke those numbers down even further and compared vehicle wrapping head-on against other forms of advertising.

Advertising Benefits of Vehicle Wraps

Outdoor media play a vital role in the media mix because it reaches consumers missed by other media and enhances exposure of other media. Outdoor media reach consumers not exposed or only lightly exposed to newspaper and local television, for example, and are complimentary to radio campaigns.

Outdoor media also reaches the entire socioeconomic spectrum of Americans, according to a recent study. People with heavy vehicle mileage and long commutes are more difficult to reach with both the newspaper -- almost one out of three Americans do not read a daily newspaper anyway -- and local TV news broadcasts. On the contrary, the study showed that virtually every American (96 percent) travels in a vehicle each week as either a driver or a passenger.

So by nature, commuters are an exceptional advertising target in terms of both income and consumption habits. Thirty-five percent of heavy commuters come from households earning $75,000+, compared to only 23 percent for the U.S. average income profile. This group is likely to be aged between 25 and 54.

Moreover, the study concludes consumers that are reached repeatedly with a message show higher advertiser awareness, brand recall and purchase behavior. Vehicle wrapping, then, offers advertisers an excellent opportunity to reach commuters on the highways and city streets.

“Wrapped vehicles not only place messages in front of target consumers, they also provide the opportunity for direct customer contact through coupon distribution, sampling and other promotional tactics,” notes Stephen Freitas, spokesperson for the Outdoor Advertising Association of America (OAAA).

  ● Vehicle signage garners about 8.4 million impressions in a 12-month period.
  ● Radio attracts 900,000 listeners in six weeks with 10 to 12 30-second spots.
  ● Value Pak offers a reach of 600,000 with 100,000 addresses per drop and your client
      is just one of many advertisers included in the packet.
  ● Direct mail reaches 20,000 names with one post card mailer.
  ● Seven city buses get 600,000 impressions in two months.
  ● Billboards get 700,000 impressions in one month.

Case Studies Prove the Point

There is no other form of advertising for which small businesses can opt that comes even close to the cost per impression of vehicle wrapping.

“An advertisement in the yellow pages costs up to $15,000 for one year for a display ad,” says Shifrin. “And your competitors are right there with you and you have to wait for someone to decide to pick up the yellow pages.”

Let’s look at some real-life examples that prove the point.

For a campaign 10 VW Bugs for Dreyer’s Ice Cream were wrapped. The cars featured Dreyer’s Dreamery logo, an American flag and some landscaping. VW owners were selected from a database based on their demographic driving patterns and personal demographics. Owner/drivers were paid a monthly fee for two months to drive their wrapped vehicles around pre-determined routes. The selected routes were based on traffic and population flows during peak hours and weekend exposure in specific locations. Each vehicle accumulated at least 500,000 impressions per month.

“From the day we wrapped our first Bug we have been inundated by people who have seen the Bugs and want to wrap their cars,” says David Ritterbush, vice president of marketing for Dreyers Ice Cream.

By the second week of the launch, Dryers had received such an overwhelming response that they added another 11 vehicles to the campaign. The “Sweet Fleet” was also driven through grocery store and convenience store parking lots where the drivers would get out of their vehicles and hand out coupons. Other successful events included drivers going to baseball games and other venues where the Sweet Fleet cars would be seen by thousands of people at one time.

JetBlue had nine VW Bugs wrapped for a four-week program in which drivers drove the cars eight hour a day, six days a week to generate awareness for the airline’s new route from Long Beach to JFK. The cars featured the JetBlue logo and colors with information about the new route and were driven through targeted high traffic areas. The vehicles were driven in groups of two or three to attract even more attention. The result was more than 6.75 million impressions in the month-long period.

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